Gojek

Working alongside Rachel Wheeler, I contributed to the creative development of Gojek’s We Get You social campaign, helping to shape the visual identities and personalities of the characters at the heart of the storytelling.

My input focused on character development and visual exploration, establishing distinctive creative elements that brought individuality, expression and personality to the campaign. I also supported the early conceptual stages, contributing ideas and creative thinking to help inform the overall direction.

The result was a playful, character-led visual approach that supported Gojek’s relatable brand messaging, bringing humour, personality and a distinctive identity to its social content.