Manulife

Created at The Smalls, this series of bespoke 3D animations for Manulife’s Asia Care Survey transforms complex research and data into engaging, human-centred visual stories. I worked on its creative development.

The challenge was to communicate the everyday stresses and concerns highlighted by the survey in a way that felt accessible, relatable and emotionally engaging, moving beyond traditional data-driven communications.

Working closely with our animation team, we developed a distinctive visual approach that used playful 3D characters, thoughtful storytelling and expressive animation to bring these insights to life.

The result was a charming and visually compelling series of animations that gave personality to complex information, demonstrating how creative storytelling can make data more meaningful and memorable.