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Visitors exploring the Greenwich Peninsula marketing suite, with glowing pods and touchscreen tables
Experiential

Greenwich Peninsula

Knight Dragon

I worked on an immersive digital marketing suite for Knight Dragon, designed to showcase properties before construction was complete. Combining interactive touchscreen technology, bespoke software and 3D architectural visualisations, we created an engaging sales experience that brought future developments to life and transformed the way prospective buyers explored properties.

Greenwich Peninsula Marketing Experience
Visitors gathered around an illuminated model of the peninsula beneath a curved projection wallAn architectural model of a tower inside the timber-slatted marketing suite
The glowing physical model of the peninsula on a circular table, surrounded by projectionClose-up of iridescent, light-filled building blocks on the model
The model's iridescent buildings seen from aboveIridescent model buildings around a white central platform
Concept render of the flowing, sculptural 'Union' space with visitorsConcept render of the 'Union' space, with layered white ribbons and soft light
Perforated white columns framing a view out to the peninsulaMood board of immersive, light-filled spaces and organic forms
The vision for the space: physical and digital experiences brought togetherOverview of the content approach: dynamic, easy to update and consistent across every zone
The six content chapters, from Peninsula and Culture to Place and ControlThe content transition system: organic flowing lines and curated visuals
How transitions move through the projection wall and tabletA transition revealing The Winter Garden on the projection wall
Projection wall layout showing Greenwich Peninsula from the airProjection wall layout for The Winter Garden
Projection wall layout combining lifestyle imagery and copyVisitors using the interactive physical model and projection wall
The Design District zone, with an interactive table and tabletA visitor using a touchscreen kiosk by the window
Immersive VR pods: a 360° journey through each district of the peninsulaVisitors using the VR pods in the marketing suite
Signage hierarchy: wayfinding, zonal signage and exhibit signageReference imagery for each tier of signage
Drawing of the external signageDrawing of the internal zonal signage
Drawing of the internal exhibit signage
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