For The Rug Company’s exhibition at Salone del Mobile in Milan, I developed a comprehensive suite of visual assets. Set within a historic Italian theatre, the installation provided a dramatic architectural backdrop to celebrate the brand’s craftsmanship, artistry and contemporary design.
The exhibition transformed the traditional presentation of rugs into an immersive, sculptural experience, with each piece suspended from the ceiling and gently rotating to reveal its intricate textures, patterns and craftsmanship from every angle.
The aim was to establish a cohesive visual language that complemented the spatial design and elevated the overall visitor experience. This included exhibition graphics, environmental signage, printed collateral and digital content, ensuring every touchpoint felt considered and connected to the brand’s identity.
The result was an elegant and immersive exhibition experience that seamlessly brought together heritage, craftsmanship and contemporary visual storytelling, allowing the collection to take centre stage within an extraordinary architectural setting.
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