Alfies

Alfies is a premium lifestyle and gifting brand nestled in the heart of the Cotswolds, specialising in luxury spirits and thoughtfully curated gifts.

From initial concept through to final execution, I developed the brand’s complete visual identity, encompassing logo design, art direction, packaging and an extensive range of branded merchandise. The vision was to create a distinctive, elevated aesthetic that balanced timeless British heritage with contemporary sophistication, establishing a cohesive and recognisable brand across every touchpoint.