Piccadilly On

#PiccadillyOn was a global interactive campaign celebrating the historic relighting of London’s iconic Piccadilly Lights after nearly a year in darkness, and I helped bring it to life.

Blending creativity, technology and community engagement, we developed an ambitious digital experience that invited people around the world to sponsor individual colour chips in support of charity. Each contribution became part of a dynamic countdown and ultimately a spectacular two-minute animated film displayed across the iconic 4K screen.

Using Unity 3D and live global data, we transformed thousands of individual contributions into an immersive visual narrative, creating a shared moment of celebration that connected audiences worldwide and turned a landmark event into something truly memorable.