Working with The Rug Company, I helped redefine the brand’s visual storytelling through the redesign and creative direction of its collection of luxury lookbooks, creating a refined editorial aesthetic that celebrated craftsmanship, materiality and contemporary design.
My work also extended to the brand’s collaboration with internationally acclaimed designer Kelly Wearstler, contributing to the creative development and visual presentation of the collection ahead of its exhibition at Salone del Mobile 2025 in Milan.
Drawing on Wearstler’s distinctive approach to texture, form and the interplay of contrasting elements, the project brought together considered art direction, sophisticated layouts and compelling visual storytelling. The result was a cohesive expression of luxury and craftsmanship, connecting The Rug Company’s heritage with a bold, contemporary design perspective.
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