I developed the brand concept and visual identity for Trulli Scrumptious, an olive oil brand inspired by the timeless beauty and charm of Puglia’s iconic trulli buildings.
The vision was to create a brand that embodied relaxed Italian luxury, combining serenity and sophistication with a touch of cheeky fun. Drawing on sun-drenched tablescapes, bold prints and printed Italian interiors, I created a muted yet playful colour palette of blues, greens, yellows and oranges.
The logo is a stylish nod to the trulli themselves, blending classic lines with a modern twist, while the packaging turns each tin into an object worth keeping: sleek, minimal shapes adorned with geometric prints, designed to be displayed in any kitchen or dining space. A special first edition, created as a tribute to the brand’s founder, takes its colourway from a treasured Ostuni vase and was gifted to key stakeholders.
The result is a joyful, design-led brand that brings the warmth of southern Italy to the table.
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